Power-up for BYD: New website for the kick-off of the UEFA EURO
Development
Digital Strategy
Interaction Concept
Performance
Social Media
User Interface Design
User Experience Design
Content Creation
Theresia Aschauer
Account Manager
Raphael Berthold
Art Director
Michael Gattereder
CEO
Lena Keck
Visual Designer
As a partner of UEFA EURO 2024 and in order to modernize the brand's digital presence in Austria, a new website was needed shortly before kick-off. Within just 3 months, the website went live as Austria's largest BYD electric car showroom.
An ambitious timeframe for the complete redesign of the BYD website.
In December 2023, the BYD Digital Team around Katharina Kodella, Head of Group Digitalization of the Denzel Group Austria and Natalie Stark, Digital Marketing Expert BYD Austria, decided to completely redesign the BYD website - to go online in time for the start of the UEFA EURO 2024 at the beginning of June. An ambitious timeframe: After a successful agency pitch, an intensive and challenging phase began in March 2024, in which not only a comprehensive redesign of the site was required, but also the integration of content, tracking functions, Salesforce and special EURO promotions.
An enthusiastic, small team, Webflow - and decades of automotive experience paid off.
After an intensive conception and design phase, we were able to develop a dynamic website that does justice to the brand in no less than 14 days. With our expertise as a Webflow Premium Partner agency, the choice of the no/low-code tool for the implementation was obvious, from which BYD benefits in particular in the flexibility of the page administration. At the same time, the website was integrated into the Salesforce Marketing and Sales & Service Cloud and the tracking functions were extensively tested.
Innerhalb von nur 3 Monaten ging die größte Verkaufs- und Lead-Generierungs-Plattform für BYD in Österreich live – und war erst der Anfang einer erfolgreichen Zusammenarbeit auf der Überholspur.
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