For
BYD Austria

Power-up for BYD: New website for the kick-off of the UEFA EURO

BYD Austria Website Auto Mockup 7
SERVICES

Development

Digital Strategy

Interaction Concept

Performance

Social Media

User Interface Design

User Experience Design

Content Creation

TEAM

Theresia Aschauer
Account Manager

Raphael Berthold
Art Director

Michael Gattereder
CEO

Lena Keck
Visual Designer

As a partner of UEFA EURO 2024 and in order to modernize the brand's digital presence in Austria, a new website was needed shortly before kick-off. Within just 3 months, the website went live as Austria's largest BYD electric car showroom.  

The collaboration with Eighteengrad is particularly impressive due to personal initiative and an excellent understanding of the brand. With a campaign aimed at establishing and advancing BYD on the Austrian market, they impressed us across the board. The presentation stands out clearly and — like us — sets new standards.
Rene Petzner
Head of Marketing, BYD Austria
BYD Austria Website Auto Mockup 13
The collaboration with Eighteengrad is particularly impressive due to personal initiative and an excellent understanding of the brand. With a campaign aimed at establishing and advancing BYD on the Austrian market, they impressed us across the board. The presentation stands out clearly and — like us — sets new standards.
Rene Petzner
Head of Marketing, BYD Austria
Challenge

An ambitious timeframe for the complete redesign of the BYD website.

In December 2023, the BYD Digital Team around Katharina Kodella, Head of Group Digitalization of the Denzel Group Austria and Natalie Stark, Digital Marketing Expert BYD Austria, decided to completely redesign the BYD website - to go online in time for the start of the UEFA EURO 2024 at the beginning of June. An ambitious timeframe: After a successful agency pitch, an intensive and challenging phase began in March 2024, in which not only a comprehensive redesign of the site was required, but also the integration of content, tracking functions, Salesforce and special EURO promotions.

BYD Austria Website Auto Mockup 12
Approach

An enthusiastic, small team, Webflow - and decades of automotive experience paid off.

After an intensive conception and design phase, we were able to develop a dynamic website that does justice to the brand in no less than 14 days. With our expertise as a Webflow Premium Partner agency, the choice of the no/low-code tool for the implementation was obvious, from which BYD benefits in particular in the flexibility of the page administration. At the same time, the website was integrated into the Salesforce Marketing and Sales & Service Cloud and the tracking functions were extensively tested.

BYD Austria Website Case Mockup – Auto Innenansicht
BYD Austria Website Auto Mockup 3
BYD Austria Website Auto Mockup 11
The collaboration with Eighteengrad is particularly impressive due to personal initiative and an excellent understanding of the brand. With a campaign aimed at establishing and advancing BYD on the Austrian market, they impressed us across the board. The presentation stands out clearly and — like us — sets new standards.
Rene Petzner
Head of Marketing, BYD Austria

Innerhalb von nur 3 Monaten ging die größte Verkaufs- und Lead-Generierungs-Plattform für BYD in Österreich live – und war erst der Anfang einer erfolgreichen Zusammenarbeit auf der Überholspur.

There is a quota here

BYD Austria Website Auto Mockup 6
The collaboration with Eighteengrad is particularly impressive due to personal initiative and an excellent understanding of the brand. With a campaign aimed at establishing and advancing BYD on the Austrian market, they impressed us across the board. The presentation stands out clearly and — like us — sets new standards.
Rene Petzner
Head of Marketing, BYD Austria
BYD Austria Website Mockup 2
BYD Austria Website Mockup 1
BYD Austria Website Auto Mockup 10
The collaboration with Eighteengrad is particularly impressive due to personal initiative and an excellent understanding of the brand. With a campaign aimed at establishing and advancing BYD on the Austrian market, they impressed us across the board. The presentation stands out clearly and — like us — sets new standards.
Rene Petzner
Head of Marketing, BYD Austria
„Achtzehn⬤Grad went into the agency pitch as a lateral entrant and understood our brand in a very short time without long correction loops and managed to create a more appealing and high-performance online experience for our customers within three months from briefing to online launch.“
Katharina Kodella
Head of Group Digitalization Denzel Group Austria
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Every day we give our all – because we love what we do. That's why we're here showing a collection of work that we've had the pleasure of realizing in partnership with our clients. And of which we are proud.
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