Trends, AI, insights & current developments from the marketing and advertising industry.

The old formulas for success no longer work. Performance strategies are reaching their limits and the usual KPIs are fading. 2025 will be the year in which we have to gather the courage to reinvent our brands and take paths that are inconvenient. What if the path to success does not lie in infinite amounts of data, but in the creative power that moves people?

How is the rise of social search affecting our search behaviour and how can companies increase their presence on Instagram and TikTok through targeted social SEO?

Hyped here, feared there: Image and text AI models like ChatGPT, Midjourney, Neuroflash. Our intensive involvement with the tools shows quite clearly: AI does not work against you, but for you.

Originally ridiculed as a toy for designers, Webflow has developed into a powerful tool and is now revolutionizing the digital cosmos.

AI is not just a buzzword, but a new reality that is changing our world. How can we as an agency benefit from this and offer our clients extra value?

One trend is certain: After 2023, AI will change every area of the digital universe for good.

We have been closely involved with Webflow for quite some time now. Here we can share with you our findings, advantages and disadvantages, as well as an assessment of further developments on the market.

Snapchat, TikTok and Co. - a distraction offering no added value? What's really hidden behind the platforms and how to use them as a marketing tool?

Once again, we took a close look at ten developments and digital trends across the fields of new work, digital marketing, artificial intelligence and technologies in agencies.

Brand consistency is no longer king - or at least no longer the sole ruler. Consistency alone overlooks the fact that brands are not in control of their meaning.

We know: Without a clear brand strategy, resources are wasted and messages become blurred - a well thought-out strategy saves money in the long term and ensures the company's success.

Advertising without trust is like an engine without oil - it simply doesn't work. But what about trust within agencies? And what impact does this trust have on day-to-day work?